Making Fast Money with Marketing

Following the ewen chia method of marketing, I was able to make $10,000 in a couple of months. When I was working at a fast food restaurant just a year ago, I made around that much money after a half a year of work, and it was tiring. The long hours I spent working the cashier and cooking the food were some of the most grueling hours of my life. If I had known that I could have been making money an easier way, I would have been doing it a long time ago.

The best thing about being able to make money from marketing is that I can do it from home. I don’t have to worry about setting my alarm and waking up in time for work. I don’t have to do any physical, back breaking labor or any tedious tasks. I can do my job from the comfort of my own home. Just this morning I was sitting on the sofa while I was attending to the website that I use to carry out my marketing techniques. Continue Reading →

Have You Thanked a Reporter Today

Most of us were raised to have good manners, including saying “please” and “thank you.” These principles apply to business as well! When’s the last time you found a way to thank your clients, customers, or members, or your vendors? It matters!

It counts in media relations as well.

When a reporter writes a story for or about you, thank that person! Reporters work terribly hard, and they are usually not paid what they’re worth. They’re in it for other reasons. A simple thank you from you and, when it’s appropriate, a note to the reporter’s editor or publisher praising the reporter’s work is a kind and well-mannered thing to do and it will also strengthen your relationship with the reporter, the editor, and the media outlet.

But let’s go one step further.

If you have reporters you work with regularly, pay attention to their work. If they’ve done something outstanding, whether or not it has anything to do with you, drop a note of congratulations. Acknowledge their talent and the contribution their work makes to your community.

This strategy can pay off in unexpected ways, and here’s a perfect example. One of my colleagues has followed the career of Brian McGrory of the Boston Globe for many years, dropping him notes of “Well done!” on occasion-again, McGrory’s columns had nothing to do with my friend but they were interesting and well written. Today, Brian McGrory is the editor of the Boston Globe! My friend had no agenda but to be supportive, but now there’s a strong relationship in place! So you never know.

Too often, we get caught up in despising “the media.” And yet, the role of local news media could not be more important today and the good ones, the reputable ones, know that they contribute to public life in very important ways beyond “just” telling the news. They provide leadership, sometimes under the radar. They enhance the quality of our lives by letting us know about things we didn’t know we needed to know.

What inspired me to post this article? A story in the Salem News by Tom Dalton about the 19th century abolitionist Sarah Parker Remond from Salem, Massachusetts. I’ve worked with Tom for many years, as well as his colleague at the “News” Alan Burke and their publisher Karen Andreas. This team, and others, are a shining example of exactly what I’m talking about, and I frequently drop them “Well done!” notes for no other reason than the fact that I appreciate what they do!

So… take some time today to thank a reporter or editor!

They need to hear praise, not just criticism!

Public Relations Career Information

Public relations professionals spend the majority of their time planning, implementing, and evaluating promotional campaigns on behalf of their clients or companies. Public relations jobs typically include one or more of the following: writing, media relations, graphic design, public speaking, event planning, and other similar tasks. Depending on the type of organization with which you are employed, your job may involve any or all of these responsibilities, as well as other duties.

Skills Needed for a Public Relations Career

In order to be considered for a position in public relations, you will need to have strong communication skills. Successful public relations practitioners must be able to be able to write and speak clearly. PR practitioners communicate with their clients, employers, coworkers, the general public, and media representatives on an ongoing basis. Nearly every PR job requires, at a minimum, writing press releases and pitching stories to journalists via email, by telephone, and/or in person.

Many public relations jobs require making guest appearances on television programs, being interviewed on radio shows, and giving speeches or making presentations to groups of all sizes. Others require writing in-depth documents such as speeches, brochures, training manuals, and other publications. Additionally, PR practitioners are often responsible for coaching company executives and clients regarding how to speak to reporters and other media representatives.

In addition to strong communication skills, public relations professionals need to have excellent organizational skills, particularly if their job duties encompass media relations and event planning. PR professionals can be responsible for handling pre-planning, logistics, setup, and promotions for news conferences, grand openings, new product launches, and many other types of events.

Training for a Career In Public Relations

A degree specific to the public relations field is not necessary for a career in public relations, but it can certainly be beneficial. Most companies do require Bachelor’s degrees or a significant amount of related work experience for even entry-level PR positions. Many people choose to move into Public Relations from careers in journalism, publishing, sales and other types of occupations that require strong writing skills.

Many people who are successful in public relations have completed formal education in fields such as: Advertising, Communication Arts, Creative Writing, English, Journalism, Marketing, Mass Communication, Psychology, Public Relations, and similar fields. Regardless of your major, if you college has a student chapter of the Canadian Public Relations Society (CPRS) professional organization, it is a good idea to get involved.

A college student who wants to pursue a career in PR will be well-served by completing an internship with a public relations company or in corporate communication in order to get hands-on experience in the field. A combination of classroom training, hands-on internship experience, and recommendations from professionals in the field are very beneficial to anyone seeking employment in the public relations field.

Steps For Overcoming Breathlessness In Public Speaking

While fear of public speaking is the first major hurdle for many who must address an audience, breathlessness is most definitely the second. It is surprising how many people are affected by this easily remedied problem.

When you are talking to your friends, your family, your colleagues or even the clerk in the convenience store, do you experience breathlessness? The chances are that your answer is No, although it is quite possible that you find yourself breathless if you try to speak after running for example. Maybe you notice a shortness of breath you are relaying a harrowing or frightening experience at a very fast pace. In the majority of situations, however, most people do not experience lack of air while in normal conversation.

How can you solve this problem when addressing an audience?

1.Do not wait until you are totally spent to take your next breath. If you wait until you are in dire need of oxygen, you are then likely to take a huge breath filling only the upper portion of your chest. This type of breathing exacerbates your stress. Your goal should be to achieve a comfort level in speaking which is not possible when gasping for huge amounts of air. Learn to breathe with the support of your diaphragm and you will be amazed at the results.
2.Supplement your air supply. In stead of waiting until you come to a comma, a period or some other form of punctuation, interrupt your sentence to breathe. You do this in normal conversation without giving it a second thought. In doing so, you will then have your balloon of air at a somewhat filled capacity versus constantly dealing with a deflated balloon.
3.Treat your audience as if you were having a conversation. Stop looking at your audience as the enemy and try focusing on them just as if you were talking to your friends or family members. Bear in mind that avoiding your audience by staring at something on the wall or looking above their heads only adds to your discomfort. This, in turn, adds to your breathless state.

There is no reason for breathlessness if you can accomplish these 3 steps. Forget your 2nd grade teachers adage that you are not allowed to breathe until you come to some form of punctuation. (You were taught that principle in order to read out loud without being choppy.) Understand that you have a speakers license which means that you are free to breathe whenever.

Learn to take the breath before you run out of air, not after the fact.

Sports Public Relations And Media Marketing

When looking into working with a sports public relations firm, the potential to have the perfect way to take athletes names and products that they endorse to new levels of excellence. You will probably have a lot of questions and the process might be tedious at first but never the less, something you should do to start. One question to ask is how will you know you have found the best sports public relations professional firm to represent and analyze a campaign directed towards you. Simple: feedback.

It is important that you choose a firm that concentrates on many different platforms of advertising that are available to marketing professionals today. This could be in the form of public television or other media outlets like radio and cable TV. This is what sports public relation firms do best and will concentrate and litigate campaigns that reach out to the most effective areas that involve the sport in question. This is basically how to get their point across to the general public and to other sports related industries that might be interested.

Most of the time you can find information about sports public relations with a few good search terms and the Internet. This search should bring back hundreds of different websites that have information on how to effectively media market individuals and entities. Most of the sports public relation firms will have dedicated websites that you can listen to it some information about some of the different clients that they have represented the past and some of the current clients that are thoroughly satisfied with their public relations process. This will be an excellent indicator in the character of the company you are looking to hire. This is everything in business today and many businesses fail to meet this requirement because of lack of drive and innovative employees leading the way.

Many businesses today this type of feedback to make decisions on whether or not they would use them or not. This is also true for individuals and the products and services that they purchase every day. Taking some time to do some research on exactly what the process of sports public relations will mean for your business, the insight that it will bring to you will increase your knowledge of public relations and therefore help you in making a better decision. Sports public relations firms have your best interests in mind, do their best to ensure that vast media platforms will be achieved.